Who We Are?

Our journey commenced in the year 1973, with a vision to bring in the freshness of premium quality fruits and vegetables to the blooming market of Dubai.


Today, our group Nassar Al Refaee Trading Company (NRTC), successfully caters to the demands of the bothlocal and international markets. We are proud to be one of the leading importer and exporter of fresh fruits and vegetables in the Middle East.

Our Story

At Your Door………You’re Everyday Store! Pick-Pack-Deliver

From regional farms and ranches across the Globe, we source the finest quality of fruits and vegetables, grown organically, in an environment friendly way. Our extensive network of trading companies across the world in collaboration with our Supply chain follow a synchronized system to ensure consistent supply of fine quality produce throughout the year. Once the products reach the ports, they are delivered to our cold storage facility equipped with the latest refrigeration and food storage technology. At every stage our Quality experts ensure product sustainability and high quality standards. There are no compromises and our team consistently guarantees delivery of fresh fruits and vegetables. At the production stage our team of highly trained staff with refined culinary experience and along with modern technologies and equipment in play, ready the products in uniformity and as per client needs. The products are packed and sealed with specific barcodes and handed over to the delivery team. Our fleets used for delivery, approved by Dubai municipality standards and certified for food transport, are equipped with calibrated and approved chiller units and ensure that or customers receive their order on time and good quality. The collective efforts of our teams at every stage and comprehensive quality checks and 100% traceability, each product leaving our facility are guaranteed safe and delivered fresh to our client’s homes.

Our Journey

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A Word From Our Chairman

NRTC was established in the UAE over 40 years ago with a mission to supply the freshest vegetables and fruits for all in the growing demand of UAE and other regions.

Our top priorities are to innovate in modern lifestyles and craft new ways for the consumers to enjoy fresh fruits and vegetables. In the past four decades we have dedicated all our efforts to delivering not just quality produce but also trust, this is reflected on the many awards and praises we have earned over the years. We also ensure we respond to our customer’s growing needs and to achieve these goals, we are striving to be a lean and encompassing organization which can fulfill the vital needs of the industry. Each and every day, our dedicated food specialists in each of our facility, work tirelessly to achieve and deliver ourbrand promise, we will continue to pursue greater goals and complete satisfaction for our clients, and aim to achieve the niche in the GCC market like no other and uphold the industry values as the best suppliers of fruits and vegetable in the region.

Nassar Al Refaee

Our Mission

NRTC strives to be the supplier of choice, delivering excellent customer service, producing quality sanitized and processed Fruits & Vegetables, executing business ethically, continue to be a leader in innovation and services in the fresh produce supply industry.

Our Vision

NRTC vision is to be on the forefront of development as it relates to customers’ needs, global trends and industry requirements. Our strategic partnering with our international producers and customers will lead us to be the most relied on supplier of fresh fruits & Vegetables in the region.

Certifications & Affiliations