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About Us

NRTC is a trusted name in fresh produce, with over 50 years of experience in sourcing, handling, and delivering quality fruits and vegetables. We operate with integrity, innovation, and a customer-first approach that sets us apart in the market. From our cold storage facilities to our fleet of vehicles, we ensure freshness and safety at every stage. Our vision is to serve communities across the region with consistency, care, and commitment to excellence.

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Who We Are?

Founded in 1973 with a humble vision to deliver the finest quality fruits and vegetables, NRTC Group has grown into one of the Middle East's leading importers and exporters of fresh produce. What began as a modest initiative has flourished into NRTC Trading Company—a trusted name serving both local and international markets. Our journey is defined by passion, perseverance, and an unwavering commitment to excellence.

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Our Story

At Your Door………You're Everyday Store! Pick-Pack-Deliver From regional farms and ranches across the Globe, we source the finest quality of fruits and vegetables, grown organically, in an environment friendly way. Our extensive network of trading companies across the world in collaboration with our Supply chain follow a synchronized system to ensure consistent supply of fine quality produce throughout the year. Once the products reach the ports, they are delivered to our cold storage facility equipped with the latest refrigeration and food storage technology. At every stage our Quality experts ensure product sustainability and high quality standards. There are no compromises and our team consistently guarantees delivery of fresh fruits and vegetables. At the production stage our team of highly trained staff with refined culinary experience and along with modern technologies and equipment in play, ready the products in uniformity and as per client needs. The products are packed and sealed with specific barcodes and handed over to the delivery team. Our fleets used for delivery, approved by Dubai municipality standards and certified for food transport, are equipped with calibrated and approved chiller units and ensure that or customers receive their order on time and good quality. The collective efforts of our teams at every stage and comprehensive quality checks and 100% traceability, each product leaving our facility are guaranteed safe and delivered fresh to our client’s homes.

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Our Journey

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1973
Our journey began
1979
NRTC Vegatables & Fruits Trading Co(LLC)
2005
N.R.T.C Dubai International Vegatables & Fruits Trading Co(LLC)
2007
Al Rifai Sons Vegatables & Fruits Trading Co(LLC)
2010
Fruits Land LLC
2010
Fruits Land LLC
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2014
NRTC Potatoes Tranding LLC
2012
NRTC Vegatables & Fruits Trading Co(LLC)(Branch)
2010
NRTC Vegatables & Fruits Trading Co(LLC)(Branch)
2015
NRTC Dubai international vegetables & fruits trading(llc)(branch)
2015
NRTC Dubai international vegetables & fruits trading(llc)(branch)
2016
NRTC Dubai international vegetables & fruits trading(llc)(branch)
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2020
NRTC Dubai International New Branches and E-Commerce
2019
NRTC Holding Group
2017
Nassar Al rafee Fruits & Vegetables canning & Packaging llc
2021
NRTC New Branches
2022
NRTC Abu Dhabi
2023
NRTC Company Limited KSA
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A Word From Our Chairman

NRTC was established in the UAE over 50 years ago with a mission to supply the freshest vegetables and fruits for all in the growing demand of UAE and other regions. Our top priorities are to innovate in modern lifestyles and craft new ways for the consumers to enjoy fresh fruits and vegetables. In the past four decades we have dedicated all our efforts to delivering not just quality produce but also trust, this is reflected on the many awards and praises we have earned over the years. We also ensure we respond to our customer’s growing needs and to achieve these goals, we are striving to be a lean and encompassing organization which can fulfill the vital needs of the industry. Each and every day, our dedicated food specialists in each of our facility, work tirelessly to achieve and deliver ourbrand promise, we will continue to pursue greater goals and complete satisfaction for our clients, and aim to achieve the niche in the GCC market like no other and uphold the industry values as the best suppliers of fruits and vegetable in the region.

Our Mission

At NRTC, our mission is to enrich lives with the freshest, highest-quality fruits and vegetables, promoting health and well-being. We strive to be the preferred supplier through exceptional service, strict hygiene standards, and ethical practices.

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Our Vision

To become the most trusted and innovative fresh produce provider in the Middle East, setting new standards in quality, sustainability, and customer satisfaction. Through strategic partnerships with international growers and customers, we aspire to be the region's most dependable source for fresh fruits and vegetables.